We can’t say which are the feeders (it’s a Spotify secret), but we have seen many iMusician musicians work their way up from regional to global playlists. In fact, Spotify has feeder playlists that help artists grow from niche to global. Musicians of all levels can get on playlists. But don’t think that only mainstream acts get featured on these playlists. Getting featured on one of the best Spotify playlists is the jackpot of music marketing, helping you to reach more fans and get more revenue (more on this later). Here are all the official playlists created by the editorial team of Spotify. Unsurprisingly, these have the most followers: 19 of the top 20 playlists in 2020 were created by Spotify playlist editors, totalling nearly 161.5 million followers (the only exception was the automatically-generated Global Top 50). They are typically grouped together via genre, for example, Today’s Top Hits or Rap Caviar (26m+ and 13m+ followers, respectively) – or by context, like Songs to Sing in the Car (9m+). From Complex’s own weekly roundup of the very best new music to Spotify’s popular RapCaviar brand, here are the best Spotify playlists right now.Spotify Editorial playlists are curated by the Spotify editorial team and constitute around one third of all Spotify listening time. So if you want to be truly tapped in with the latest discoveries in music, you need to be following the right playlists. In more ways than one, playlisting has exploded over the years to have inarguably become the new radio. The discoveries come in batches, not unlike how a helpful record store clerk or trusted blogger might have made carefully considered suggestions pre-streaming boom.Īs for the artists themselves, it’s no secret that getting on playlists is more important than ever. And if you find one artist you like, there will likely be several more on the same playlist.
Navigating the vast world of music discovery on streaming services can be daunting, but Spotify has invested considerable resources into its always-on approach to playlist curation, helping curious listeners of all expertise levels-from the openminded but casual background enjoyer to the enviably skilled solo tastemaker-find their way in the musical wilderness.įor some time now, the predominant experience of music discovery has differed from the old days of digging through blogs (or actual brick-and-mortar record stores), but there is still something undeniably magical about falling in love with a new artist on a playlist.
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